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What colors do the web’s most powerful brands use to distinguish themselves from others?

What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out, producing the infographic below as the result.

As it turns out, web brands love color. Only a few of them are predominantly grey or black and white.


The most popular color is blue (nearly all big social networks use it), followed by a variety of reds and oranges. Also, many of the web’s top brands, such as Googleand MSN, have a multicolored logo.


COLOURlovers used data from Alexa, Compete and Nielsen to compile the list of the top 100 brands on the web, and while one can always question their methodology, the infographic definitely paints an interesting picture concerning color usage by some of the most popular brands on the web.

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About Hugo Repetto

Ubuntu is a Linux distribution that offers an operating system predominantly focused on desktop computers but also provides support for servers. Based on Debian GNU / Linux, Ubuntu focuses on ease of use, freedom in usage restriction, regular releases (every 6 months) and ease of installation.
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